– Do we sound intellectually superior (among the competition) ?
– Yes, you can trade EURUSD at X (competition), but can you buy BMW shares, hedge their exchange risk and buy fractional property shares next to a new BMW factory?
– Are we encouraging users to diversify? build a solid portfolio? and explore unusual investment strategies?
– Are we getting enough “Thanks man” or “Thanks buddy” as a reply through online support?
– Do we look like an investment click?
– Do we have inside jokes and slang with our users?
– We’re trying to build x? NOO! We’re Building …
– How about you invest in? NOO, you should invest in …