How to compose all of these elements together to create a system that can be replicated across multiple channels?
12 Columns in the center
3 Columns in the center
12 Columns in the center divided into 2 parts
A System of a T "Trade"
We can use the letter T to come up with a couple of grid layouts. Get creative with the way you place the T
Tone of Voice
Visual Style Guide
Social Media Guides